What kind of writer are you? Do you write in long form or do you tend to make your posts short and sweet? And then of course, what are you going to write about? We can't tell you that [what to write] but what I'm hoping to do with this series is educate bloggers on a couple of good writing strategies they can use to improve their blogs.
In journalism there's this thing called a lead that writers use to hook people into the story or in our case the post. The lead or hook will usually give the reader facts right off the bat. Don't lose your readers.
Long doesn't always mean good and short doesn't always mean interesting. When you write for an average audience, you're going to want to be as concise as possible. Have enough information to make the piece worthwhile but at the same time don't make the piece so long that your readers fall asleep at the table.
So there you have it. We'll do a couple more of these in the future. And don't you dare use these words like "concise" or "lead / hook" out of context or in a way that defeats the purpose of the word. Part two of our series will cover writing cliches and originality. I'm looking forward to it.